One of my first tasks at GOOD Agency was to lead the pitch for Ben & Jerry’s social activism work.

Our winning platform, Ice Cold Nonsense, used good ‘ol British humour to ridicule the UK’s nonsensical asylum system. We also pitched a deep fake of Nigel Farage repenting his sins (they didn’t go for that one), but we went on to run their always-on activism content across Meta & TikTok.

It went so well, we picked up the Dutch account and real-world activation projects too.